Yamaha-YZF-R15-V-2
Riding on the motorcycle blitz in Indian and the global market, India Yamaha Motor enters into second half of the current year on bold steps. It has sketched a firm 9.6 percent growth story during the first six months (January-June) in 2012 over the same duration last year. Total sales of 228,378 bikes were recorded during the first half, this year vs. 208,288 units during the corresponding period last year. However, this success has not come by fluke, Yamaha’s tryst with superb product line-up, sporty variants and innovative customer centric initiatives have convincingly won the hearts of a large chunk of Indian youth, the primary focus of any motorcycle brand.
However, India Yamaha Motor has not limited its success within the domestic market only; it has registered far better performance in the export front. While in the Indian market, the motorcycle giant delivered 160,718 units between Jan - June 2012, its export figure during this same period reached 67,660 units, compared to Jan-June, 2011 sales figures of 152,177 units and 56,111 motorcycle units respectively. The export growth comparing the above mentioned durations accounted for 20.6 percent.
Outlining the contributing factors behind the overall growth, an elated, Jun Nakata, Director – Sales & Marketing, India Yamaha Motor, said: “This year’s growth has been encouraging and we are happy with the outcome. Our consistent efforts to rev up sales backed by innovative marketing strategies and an impeccable product portfolio across segments, has been very fruitful in the former part of the year. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science, Yamaha Riding Clinic, R15 One Make Race Championships and the Sales & Service camps have also been very rewarding. We hope to continue this growth trend in the latter half of the year also.”
In line with its continuous movement in the direction of customer relation focus, Yamaha has launched the‘YES!YAMAHA’ campaign that strives at extending the Best 3S Experience. It aims at convincing the target market about the positive aspects of the motorcycle maker and motivating them to accept the brand with the word “YES”. With scooters being lined up from the arsenal of Yamaha to hit the market within this year, the two-wheeler major will definitely hold a major position in the revival of scooter market in India as well.
Source From: http://www.autojunction.in